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          About Abacus
          We do things differently.

          Abacus Data is a boutique market research firm committed to delivering strategic insights, compelling content and accurate data through both quantitative and qualitative research methods.

          Helping our clients respond to generational change and technologil disruption is what we do.

          Abacus Data offers a suite of research tools and strategy services designed to assist businesses, associations, and organizations of all stripes and sizes to engage with their key stakeholders – be they employees, members, elected officials, or customers.

          We conduct omnibus polling on a biweekly basis, at minimum, which is a cost-effective means of surveying the nadian general population on 10 or fewer questions. For more information on our omnibus survey or to explore custom research options, please contact us.

          Who's Cited Our Work

          CBC
          The Globe and Mail
          Bloomberg
          BBC
          Huffington Post
          CTV
          New York Times
          Chatelaine

          Good data drives success.

          Good data tells your story.

          Good data builds consensus.

          We meet leaders all the time who aren't sure which choice is the right one. They struggle to achieve their objectives.

          Our work helps respond to challenges and take advantage of opportunities every day.

          Including:

          • Testing messages to decide which one will ptivate and motivate the right audiences through creative qualitative research.
          • Assessing the impact of big events on an organization or individual's image and brand through reputation research.
          • Demonstrating public support for policy and politil action through public opinion research and polls.
          • Informing big decisions and strategies with stakeholder intelligence through membership, employee, and stakeholder studies.
          • Exploring how audiences will react to new product or service offerings through surveys, focus groups, and one-on-one interviews.
          infocus with David Coletto

          Introducing inFocus with David Coletto, in-depth conversations and data on issues nadians re about.

          Learn more

          Our Latest Research

          The Abacus Data Generational Change Practice

          Whether studying nadian Millennial attitudes towards their job, the newest technology, social media, or politics, Abacus Data brings a fresh, unconventional, Millennial curiosity to research.
          Learn more
          Abacus Data

          Who We've Worked With

          TD Bank
          Google
          BCC
          nnabis
          CBA
          Esso
          CBC
          Nat Union
          CPA
          LCBO
          Teck
          Nav
          Shaw
          ACPA
          Trucking
          CN
          CREA
          FCM
          HBC
          Syncrude
          What n Abacus do for you?
          Let's talk.